THE ORGANIZATION
C12 Business Forums equip CEOs and owners to build great businesses for a greater purpose. For nearly three decades, C12’s singular focus has been to create a framework that gathers, compels, and equips Christian business leaders to achieve excellence through the power of peers. Today more than 4,000 C12 members in the US and around the world dig into challenges, seize opportunities, and develop strategic plans together. C12 is the largest provider of resources, coaching, and peer learning in a group format for Christian CEOs, having experienced a staggering 80% growth over the past five years.
THE NEED
C12 seeks a marketplace influencer with a vision to see the gospel transform their city. This business leader will serve as Principal Chair for the Tulsa, Oklahoma market. C12 Chairs lead and facilitate monthly Business Forums and coach CEOs and business owners in one-on-one sessions to help them build great businesses for a greater purpose. A Principal Chair is responsible for purchasing a C12 franchise, retaining equity ownership while serving and maximizing the market to its full stewardship potential.
Learn more about the opportunity below.
THEIR STORY
C12 isn’t simply a business bible study or a Christian business networking group. It’s an architected environment for transformation. In 1992 Buck Jacobs wanted to help Christian business owners and CEOs think about business differently—to see their enterprises as platforms for ministry and to honor God as they scaled so they could increase their Kingdom impact. The pilot groups were called “Christian Twelve” groups, with forums of twelve non-competing business owners who shared a commitment to Christ. The groups quickly multiplied with business owners and CEOs from diverse industries who shared a biblical worldview.
Since 1992, C12 has been supporting faith-driven CEO’s and Entrepreneurs via peer advisory groups across the US. In the last few years, the impact has spread to Brazil, Malaysia, Singapore, Taiwan, and South Africa. Serving 4,000+ Members who are served by nearly 200 full-time Chairs globally with forums in 125 US metro areas as well as 13 non-US markets for growth-stage businesses, they help leaders build great businesses for a greater purpose by utilizing full-time local market Chairs (Facilitators), using MBA-grade content and proprietary tools.
Find out more about the story of C12.
WHAT THEY DO
“I believe one of the next great moves of God is going to be through the
believers in the marketplace.” —Billy Graham
The High and Holy Calling
C12, the nation’s largest network of Christian CEOs and business owners, finds
marketplace influencers with a vision to see the gospel transform their city. These C12
“Chairs” respond to a high and holy calling, judging their success not by revenue alone
but through the success of those around them. Business leaders become a
“missionpreneur”—a role that merges entrepreneurial leadership and dynamic missional
impact in a for-profit business venture that yields success and significance.
C12 Chairs lead and facilitate monthly Business Forums and coach CEOs and business
owners in one-on-one sessions to help them build great businesses for a greater
purpose.
Are you a Missionpreneur?
The Need
C12 recognizes the opportunity for eternal impact in the marketplace. In addition to the significant need for discipleship among Christians in business, there is tremendous
demand at the leadership level. Of the 120,000 Christian CEOs and business owners
(of C12-eligible companies) in the US alone, fewer than 4,000 are in a faith-driven peer group. Most are isolated and lack accountability, peer support, and an integrated
paradigm. Peer forums demonstrate power and value, compounded when integrated
with a biblical worldview and Business as a Ministry (BaaM) paradigm. While C12 is the
largest operator of Business Forums for Christian CEOs and owners, it is still very much
a blue ocean market opportunity.
“Reaching 4,000 members is a testament to the incredible community of faith-driven leaders we’ve assembled over the years. The nearly 200 full-time Chairs we refer to as‘missionpreneurs’ are critical to this story. Our international growth is a testament to theuniversal appeal of our mission. Our members share a pursuit of excellence, guided byBiblical principles. We are grateful to have played a role in their journey and the storiesbeing lived out. We are excited to see the exponential impact that will be achieved byChristian CEOs and business owners coming together to spur one another in faith andbusiness stewardship.” – Mike Sharrow, C12 CEO
Focus and Impact
C12 helps leaders translate faith intentions to real results using a Business as a Ministry (BaaM) Operating System, measuring against a TriValue Model of value-adds and delivering superior market performance, eternal impact and personal leadership transformation. They focus on helping for-profit businesses grow, increase in excellence, navigate decision-making, assess against robust good health and deliver results harnessing the power of peers.
C12 helps CEOs and executives of growth-stage companies calibrate the entirety of their businesses through their signature 5-Point Alignment Matrix—continually evaluating and aligning revenue growth strategies, financial stewardship, cultural development, and operations. Their rigorous, interactive curriculum empowers C12 members to lean into challenges and leverage the opportunities of today’s marketplace.
The Impact of being a C-12 Chair
With whom does C12 Work?
CEO, President, GM, Owner, Entrepreneurs of businesses with established business model and revenue >$2M and at least 5-10 FTE with a passion to build a really great business and achieve a greater purpose in doing so. They also have Key Player programs to provide succession pipeline, management team development and alignment for improved execution of vision. C12 serves businesses with 10 to 10,000+ employees and annual revenues ranging from $2 million to $5 billion.
POSITION DESCRIPTION
Title: Principal Chair
Classification: Exempt
Works with: C 12 National Headquarters
Executive Summary: C12 Chairs lead and facilitate monthly Business Forums and coach CEOs and business owners in one-on-one sessions to help them build great businesses for a greater purpose. Their responsibility is to orchestrate a high-performance, high-accountability experience backed by a proven format, world-class content, and the power of peers.
ESSENTIAL REQUIREMENTS
Has run a business of at least $2M in annual revenue.
Typically, C12 Chairs are men or women that have over 10 years of business ownership, C-level, or senior executive business leadership experience and have led teams of 10 or more people.
Full-time commitment: Willingness to invest the time, energy, and resources to be the owner of the practice.
Financial capacity: Capital reserves to fuel the launch of a practice and business
startup investments necessary (6-12 months depending on one’s monthly needs).
Character
Christ-following maturity: An unwavering biblical worldview shaped by God’s Word.
Passion: A heart for disciple-making, strategy, and the marketplace.
Entrepreneurial spirit: A confident, motivated, and self-starting mindset and the grit, resilience, and agility to launch and scale.
Competence
Demonstrated ability to win others over resulting in business development
Ability to coach and mentor
Trustworthiness: The gravitas to garner the respect of business peers who will welcome, seek, and heed your advice and counsel balanced with the humility to listen.
Business leadership experience: High business leadership acumen from personal experience (C-suite, ownership, or executive management).
Culture
As a leader, when you face risk, uncertainty, and instability, how do you respond?
On the central plains of the U.S., the open range is inhabited by two herd animals—cattle and bison, or the American Buffalo. Although these seemingly formidable animal species share common ground, how they react to an impending storm is very different.
When the skies darken and the thunder rolls, cattle will scatter and run away from the
approaching danger. But they can’t outrun the quick-moving front, so they end up
remaining in the peak of the storm for a longer period of time, risking injury, separation from the herd, exhaustion, and greater susceptibility to predators. Buffalo, however, will assemble and run headfirst into the approaching storm. They instinctively know that because they are running into the storm instead of with it, they will end up spending a shorter duration of time in the storm with less risk of peril.
As an organization, C12 practices Buffalo Culture:
Stand out, Stand Together
Lead Like Buffalo… lead well
Lean in
Find out more about C12’s Buffalo Culture
Compensation
Principal Chairs who launch in a new market are independent business owners who
purchase a C12 franchise by making an initial investment. C12 membership dues are
a fee-for-service paid directly to the Chair monthly and a small portion of that is paid
to C12 HQ for ongoing resources, training, support, and materials. The model
provides six figure income potential and long-term equity.
